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摘要
      我国科普期刊的发展正经历一个特殊时期，在经营和编辑上双双陷入困境，如何走出困境，开拓无限广阔的市场成为当下迫切需要解决的问题，相较营销手段的改革，编辑策略的变革虽然无法达到立竿见影的效果，但对于提高科普期刊在市场上的竞争力至关重要。
      我国科普期刊的编辑特征从多个方面体现，主要包括选题的策划、组稿、文本风格、视觉表达、版面语言几个方面，还包括各个方面相互作用之后显示的综合特征。本论文围绕这一中心点，总结和归纳了当前国内外科普期刊编辑各方面的研究成果，指出了研究科普期刊在社会发展新形势下的编辑特征变化的重要性。
      在我国经济结构调整、职业就业变迁、社会知识结构升级的新形势下，有关我国科普期刊编辑特征的理论研究视角单一重复并且存在滞后的现象，总结和归纳编辑新特征的工作十分必要。.论文简述国内科普期刊的发展情况，对科普期刊进行市场细分，指出新型读者群产生的原因及背景，在此基础上重点分析新时期科普期刊的编辑特征。
      首先，论文根据选题来源的不同，结合相关案例个性化分析我国科普期刊选题的特征，有针对性地总结了科普期刊的组稿过程及记者和编辑在组稿过程中所应具备的能力。总结了科普期刊的栏目划分方法、呈现的新特点以及栏目划分发展的趋势。
      其次，分析了科普期刊的文章特征以及视觉表达上的特点。分析讨论科普期刊文章的组成要素，总结归纳各个要素的特点、作用、在文章中的地位以及相互之间的联系，横向纵向比较分析科普文章的词句和结构;分析讨论科普期刊的视觉组成元素，总结归纳各个元素的特点、作用、在版面中的地位，重点分析各元素之间如何相互作用以呈现优质的版面语言。
      最后，分析新时期科普期刊在编辑、经营等方面存在的主要问题，并提出具建设性的解决方案。
关键词:科普期刊，编辑特征，读者群，视觉表达
ABSTRACT
      The development of the Popular Science Magazine of China is undergoing on a special period when it struggles both in operating and editing. It is an urgent problem to be solved that how to get out of the situation and develop the massive market. And it is vital for improving the competence of the Popular Science Magazine in the market to reform marketing and editing strategies though it is impossible to take effect quickly.
      In China,editing features of the Popular Science Magazine is oonsidcr lots of aspects,mainly about selected topics, dividing columns, the features of articles, visual repnsentation,also about analyzes how all elements represent the best effect by interacting.The thesis based on above situations and problems, represents the importance of changing of editing features of the Popular Science Magazine when the new development is undergoing and summarizes the research outcomes about the operating and editing of the current Popular Science Magazine home and abroad and gives out the new ideas of the thesis as well.
      As the regulation of our economic structure, the change of careers and employments and the upgrading of social knowledge, our theory research on the Popular Science Magazine is lopsided and repetitive even underdeveloped. The thesis general introducted the domestic development of the Popular Science Magazine, subdivide the market of the Popular Science Magazine, the reader groups are re-orientated and the background and conditions of new reader groups are analyzed before analysis and summarize every single aspect of editing.
      First of all, analysis of topic selecting and solicits contributions of the Popular Science Magazine and features of columns.depending on the different source of selected topics, it analyzes the features of the Popular Science Magazine of China with case studies. And it summarizes the ability that reporters of the Popular Science Magazine and editors are supposed to have when writing on given topics. the method of dividing columns and new characteristics and the trend are summarized.
      Seeondly,finger out the features of articles of the Popular Science Magazine, which analyzes of its consisting elements of visual and generalizes its features, uses, position in the article and its connection. And it analyzes the words and sentences and structure by parallel and lengthwise comparison; And finger out the features of visual representation, which discusses the consisting elements of visual and generalizes its features, uses and position in the layout and. And it analyzcs mainly how all elements represent the best language of layout by interacting.