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摘要
      创新是企业获得核心竞争优势的决定因素。而在知识经济时代的角逐和竞争中，越来越多的企业管理者都相信，在增强和维持企业的竞争能力方面，与物质资本相对而言，知识将成为企业最重要的资源，知识创新将成为企业市场价值最重要的源泉，将为企业的发展提供不竭的动力。当前学术界对在知识创新的机理、机制、策略等方面观点各异，还远没有形成完整的理论体系，有大量的理论和实际问题需要深入地研究探索。
      基于此，文章从社会网络的角度对知识创新做出了新的诊释。从知识特性入手，即知识特性是一个具有“公共物品一组织嵌入”特性的连续体，找出知识共享的阶段性特征。知识共享的不同阶段，对应着不同层次的知识创新。因此，文章考察了关系的联系特征和结构特征对知识共享的影响，并在此基础之上，给出了“网络关系与知识创新的关系”的一个分析模型。为了更为清晰的展现网络关系与知识创新之间的关系，需要考察网络关系的变动对知识创新的影响，而知识创新也必然会反作用于网络关系的改变。因此，文章以营销渠道演进作为网络关系演进的代表，考察渠道演进与知识创新之间的相互影响。根据我国改革开放30年来渠道一体化所经历的过程，考察四种渠道模式的特点和其间的演变关系，从网络关系演进的角度分析四种渠道模式的演进过程，找出渠道演进和关键知识点产生之间的关系，从而得出渠道演变和知识创新之间的关系模型。
      文章以渠道动态作为网络关系的演进的代表，考察网络关系动态演进过程中对知识创新的影响。最终从社会网络关系演进的角度对知识创新给出新的尝试性解释:渠道网络关系在演进过程中催生关键知识点，同时渠道网络关系经由关键知识点而发生质变，形成跳跃式演进过程。即关键性知识创新经由渠道跳跃式演进形成相互循环促进的关系。
关键词:渠道演进;知识共享;知识创新;社会网络
Abstract
      Innovation is a determining factor of an enterprise obtaining the core competitive advantage. But in era of knowledge economy contention and competition, more and more enterprise superintendents believed that, in the aspect of strengthening and maintenance enterprise's competitive ability, relative to the material capital, knowledge will become the most important resources of enterprise, knowledge innovation will become the most important fountainhead of enterprise's market value, they will provide drainless power for enterprise's development. The current academic circle varies viewpoints to knowledge innovation's mechanism, mechanism, strategy and so on, but also far from to has formed a complete system info, there are massive theories and actual problem needs to study and explore
thoroughly.
      At first, the article has analyzed the relational characteristics and the structural features of relation under the theory of "social network", analyzed the knowledge characteristics and the knowledge sharing stage characteristics based on the "public good-organizationally embeddedness" knowledge attributes spectrum, on this foundation, the article has given an analysis model of relations of "network relations and knowledge innovation". Obtained certain conclusions of an organization "how to support knowledge sharing effective, by establishing the network relations" based on the analysis model. According to experiences of our country reform and open policy for 30 years, and the trade channel successional variation process experiences for 150 years of the West, analyzed the characteristic and the evolution relations of four kinds of channel patterns. Combining the society network analysis and the channel pattern analysis, analyzed four kinds of channel patterns' evolutional relations from
the network relations evolution angle, found the relations between network relations evolution and critical knowledge points, discovered the relations between marketing channel evolution and the knowledge innovation.
      The article set dynamic marketing channel the representative of network relations evolution, inspected the influence to knowledge innovation during the network relations dynamic evolution process. Finally, gave a new attempt explanation to the knowledge innovation from the social network relations evolution angle: The marketing channel network relations expedite the critical knowledge in the evolution process, simultaneously, qualitative changes of social networks stems from critical knowledge points, forms the caper type evolution process. Namely the critical knowledge innovation forms the circular and mutual promotion relations between marketing channel evolution and knowledge innovation by way of the marketing channel caper type evolution.